Profile Analysis

DOAR's consultants know that simple demographics are inadequate to predict juror outcomes. What makes jurors favorable or unfavorable to a case are the underlying attitudes, beliefs and values that they bring into the courtroom and the ways in which these pre-existing factors interact with the specific issues in each case.

Based on cumulative research over the last 15 years, we have developed a comprehensive database of juror data that categorizes jurors who tend to respond to case data in predictable ways. This analysis provides a strategic advantage to our clients as they proceed through in jury selection.