Community Profiling

In an important case, you need effective research to help you eliminate guesswork during jury selection. Our community attitude surveys, which examine the link between case-specific attitudes and socio-demographic information, are a valuable mechanism for identifying good and bad juror profiles. This knowledge is extremely beneficial for cases tried in federal court where voir dire is restricted, or in state court for judges well-known for restricting voir dire.

Our research team recommends conducting a community attitude survey after performing qualitative research, such as an interactive focus group or mock trial, to ensure accuracy in assessing jurors' attitudes toward the key issues in the case. Your team can use the results of these surveys to understand the jurors who've been selected and determine their likely attitudes toward case-specific issues. When you enter the courtroom, this provides you with a decisive advantage.