Pharmaceutical and Medical Device Companies find themselves in the crosshairs for major matter “bet-the-farm” litigation and recent research tends to suggest that such large-scale litigation is going to increase. In order to best advise our clients as they respond to this shifting landscape, DOAR conducted empirical research designed to identify the key factors that contribute to jurors’ perceptions of product liability and defending companies, and how juror attitudes can be altered. What may be surprising is the vigor and specificity in feedback offered by individuals – as customers and as prospective jurors.
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A presentation of DOAR’s research and findings is available to corporate legal departments and the lawyers who represent them. Click here to sign up for a presentation of this research and our recommendations.