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  • From the Center Out: Basing Deeper Trial Strategy On The Witness-Juror Connection
    Center Out

    From the Center Out:

    Basing Deeper Trial Strategy On The Witness-Juror Connection

    A DOAR Webinar

    Date: November 17, 2015
    Time: 12:00pm ET

    Register online today.

    It’s not over at jury selection or at the openings.  After working in the middle of hundreds of trials, we have seen that jury verdicts are more related to jurors’ connection to the witnesses than is usually understood. This is because each juror’s attention is heat-seeking and zeroes in on emotional and interpersonal connections and disconnections with witnesses.

    Because of this, during  the initial stages of litigation, DOAR assists trial teams to train and prepare witnesses for their deposition and trial testimony in order to learn how they will come across in the center of the trial.  We then work outward with this information to create trial themes that ripple out from the witness testimony, and then base jury selection, openings and closings on these witness-based themes.

    Please join DOAR’s Director and Jury Consultant Roy Futterman, Ph.D. and Managing Director and Trial Consultant Ray McLeod for a live webinar discussion of these theories and techniques based on DOAR’s recent experiences on some of the nation’s most notable White Collar, Intellectual Property, Employment and False Claims Act trials.


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