Selecting the right jurors is one of the most consequential decisions a trial team makes, and it requires more than instinct or experience alone. Jurors bring their own beliefs, backgrounds, and biases into the courtroom, shaping how they interpret evidence and evaluate credibility. DOAR’s trial strategy consultants draw on behavioral insight, jury research, and real-time analysis to help attorneys identify which individuals are most receptive to their case themes.
We translate data about juror attitudes, life experiences, and cognitive tendencies into clear, actionable guidance that strengthens voir dire strategy and supports confident decision-making in court. Our approach blends social science, practical experience, and focused observation to ensure that jury selection reinforces the larger trial narrative and positions the case for success.
“I have worked with DOAR for almost 20 years. All DOAR does, all day long, is help you and your clients win. The DOAR team works hand-in-hand with counsel to develop insights that enable better, smarter litigation decisions, and powerful presentations at trial.”
Jonathan Harris, Harris St. Laurent & Wechsler LLP
We translate research data into actionable juror profiles that highlight key traits, attitudes, and life experiences correlated with favorable or unfavorable case interpretations.
DOAR assists with question design, identifies areas to probe, and interprets verbal and nonverbal responses to reveal hidden biases and decision-making tendencies.
Our social media research uncovers relevant personal and professional information in accordance with judicial guidelines and without leaving electronic footprints, providing insight beyond what jurors disclose in court.