Witness Testing & Preparation

A witness’s performance can influence how jurors interpret evidence, assess credibility, and ultimately decide a case, making effective witness preparation essential. Even the strongest facts can lose impact if testimony is unclear, defensive, or difficult to follow. DOAR’s witness testing and preparation services are built on decades of behavioral insight and trial experience, helping witnesses communicate with confidence, authenticity, and clarity.

We evaluate how witness testimony is perceived, identify what strengthens or weakens credibility, and provide targeted guidance that improves both delivery and comprehension. Our approach ensures that every witness—from key fact witnesses to highly technical experts—supports the trial narrative, reinforces core themes, and connects with the factfinder in meaningful and persuasive ways.

 

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Witness Testing

Mock jurors, judges, or arbitrators observe direct and cross-examinations to evaluate a witness’s clarity, credibility, demeanor, and response to pressure. This testing identifies communication gaps and helps determine whether a witness strengthens the case or requires further development or shouldn't testify at all.

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Witness Preparation

We coach trial witnesses in demeanor, pacing, clarity, courtroom presence, and the effective use of exhibits, ensuring they communicate confidently and withstand challenging questioning in depositions or at trial.

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Expert Witness Coaching & Presentation

Expert witnesses must simplify complex concepts without sacrificing precision. We help them refine language, structure testimony, and anticipate cross-examination, enabling them to present their case clearly and persuasively. We also develop effective visual strategies to assist experts' presentation of complex concepts.

Testifying Experts
We represent world-class academics, industry executives, and former government regulator with expertise in areas involving advanced technologies and life sciences.
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News & Insights
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Q&As
Jun 29, 2026
What the Murdaugh Jury Reversal Reveals About Juror Influence in High-Profile Trials

The South Carolina Supreme Court's decision to overturn Alex Murdaugh's murder convictions has reignited questions about juror impartiality, outside influence, and the safeguards courts use to ensure a fair trial. DOAR Director Chad Lackey, Ph.D. explains what the reversal means for attorneys, how juror bias is identified and addressed, and why a multi-faceted approach to jury selection remains critical in today's highly connected world.

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In the News
Jun 24, 2026
Defense Prevails in High-Stakes Section 16(b) Securities Trial Seeking More Than $500 Million in Disgorgement

DOAR supported Empery Asset Management and Brio Capital in a Section 16(b) defense verdict involving Kartoon Studios.

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In the News
Jun 16, 2026
Nearly $80 Million in Damages Awarded to Former Balboa Capital CEO in High-Stakes Contract Dispute Against Ameris Bank

A federal jury returned a sweeping victory in favor of former bank executive Patrick Byrne in his dispute against Ameris Bank.

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In the News
May 28, 2026
New DOAR Research Identifies Key Factors Shaping Liability Decisions in Civil Cases

Five-year analysis finds gender, socioeconomic status, and perceived case strength shape how jurors evaluate liability.

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Q&As
May 27, 2026
Chatbots, Jurors, and Liability: A Jury Consultant’s Perspective on Emerging AI Cases

DOAR Director Ellen Brickman, Ph.D., shares her perspective on how jurors may respond to emotionally charged AI cases, the challenges companies face in defending these claims, and why conversational AI may be viewed differently than other forms of technology.

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In the News
Mar 26, 2026
Two-Thirds of Americans Support Liability for Chatbot-Related Suicides, New DOAR Study Finds

National survey highlights strong support for AI safety guardrails and reveals generational differences in attitudes toward chatbot accountability.

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Q&As
Jan 26, 2026
Jury Psychology in High-Profile Cases: What the Luigi Mangione Case Reveals

Drawing on years of psycho-legal research and real-world courtroom experience, Dr. Gordon examines what the Luigi Mangione case reveals about modern jurors—from the influence of pretrial publicity and pop-culture narratives to the ways emotion, bias, and broader societal mistrust shape verdicts inside the jury room.

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In the News
Jan 12, 2026
DOAR Unveils New Branding and Website, Launching the Next Chapter for the Proven Experts in Litigation Strategy

This marks a new chapter for DOAR, reinforcing its role as the proven experts in litigation strategy for leading lawyers involved in complex, bet-the-company litigation.

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