Article
Aug 27, 2018

Information Contamination in Bifurcated Trials: Friend or Foe?

In this article, Natalie Gordon examines “spillover effects” and what research shows about bifurcation of liability and damages in civil trials.

Do you want the good news or the bad news first? We are all familiar with this phrase, and when we use it, it is because we are hoping the bad news will be mitigated by the good news. In other words, we want the positive feeling from the good news to spill over and lessen the blow of the bad news.

Concerns about so-called “spillover effects” abound in the legal system. As a result, trial separation (“bifurcation”) is used in cases where evidence about one decision might bias a separate, but related decision. Indeed, civil cases are frequently bifurcated into separate proceedings for liability and damages, or even types of damages (e.g., compensatory and punitive). What does research say about the effectiveness of this procedural change?

In tort cases, research suggests that the separation of liability and damages benefits the defense, whereas unitary trials benefit plaintiffs.[1] For example, early work examining actual cases found a pro-defense verdict (i.e., directed and jury verdicts rejecting liability) in over half (56%) of bifurcated trials, compared to in about a third of traditional (or unitary) trials. This 56% is well above the average: The Bureau of Justice Statistics reported that the defense prevailed in 43% of tort and contract cases in 2005. Somewhat more recent research with mock jurors has also found traditional trials to be more pro-plaintiff,[2] though there has been a surprising lack of research since then.

So—why does this occur? One possibility is that hearing evidence about damages makes the defendant appear more liable, while separate trials prevent the spillover effect by waiting to present evidence on damages until after jurors make their liability decisions. Jury expert Dr. Roy Futterman also points out the possible reverse effect of unitary trials: “It’s better for the plaintiff’s side not to bifurcate because their goal is to rile up the emotions of the jurors so that when they are stirred up about liability, they remain stirred up when it comes time to give a big damages number. The defense benefits from bifurcation because it gives the jurors a chance to cool down.”

In lieu of bifurcation, some judges will instruct the jury that decisions about liability and damages must be made separately. Be cautious, though, about jurors’ ability to comply with such instructions. Jury instructions to ignore inadmissible evidence or pretrial publicity are largely ineffective, and can even backfire, though pre-instructions at the beginning of trial may be somewhat more effective than “post-instructions” as they offer a framework within which to interpret the evidence.[3] Even so, says jury expert Dr. Ellen Brickman, “It’s hard for jurors to compartmentalize evidence and consider it for liability decisions but disregard it entirely for damages.  Especially when the evidence is emotionally charged – hearing about loss of life or severe injuries, for example – jurors will be hard-pressed to set it aside for half of their deliberations.  “

In conclusion, in cases where spillover effects are a concern, it may be worthwhile to move for bifurcation. However, bifurcation is not all sunshine and roses. Trials that do not end after the liability phase may end up being more expensive and more time-consuming because you will have to pay for two cases instead of one, and the jury will have to deliberate twice. It may also be inconvenient to bring witnesses into the courtroom multiple times. In some situations, then, jury instructions may be more appropriate.

You can also help jurors in traditional trials to be mindful of the potential spillover effect, and of the importance of following the jury instructions.  You, in turn, must be mindful of how much the judge will allow you to do that. If you paint outside the lines, the judge may stop your opening or closing before it’s even begun.  But walk the line properly and you can help jurors put each piece of evidence in its proper place.


[1] See Greene, E., & Bornstein, B. (2000). Precious little guidance: Jury instruction on damage awards. Psychology, Public Policy, and Law, 6, 743-768.

[2] Horowitz, I. A., & Bordens, K. S. (1990). An experimental investigation of procedural issues in complex tort trials. Law and Human Behavior14, 269-285.

[3] Schwarzer, W. (1990). Reforming jury trials. Federal Rules Decisions, 132, 575-596.

 
Stay Informed
Stay up to date on our latest news and insights.
Subscribe
Read More
blue and black texture wavey
Article
Jun 30, 2026
Investigations at the ITC: Navigating Speed and Complexity in a High-Stakes Forum

Success at the ITC depends not just on the legal merits, but on how effectively parties can organize technical complexity, align expert-driven narratives, and present a clear, disciplined case under significant time pressure. Let’s explore how venue nuances and current industry trends are impacting proceedings seen before the Commission.

Read Now
overhead view of cars speeding on road like blurs of light
Article
Jun 18, 2026
Who Gets the Blame? What Autonomous Vehicle Research Reveals About AI Litigation

Litigation surrounding autonomous vehicle technology raises a question that courts will increasingly confront as AI becomes more embedded in everyday life: when humans and machines share control, who gets the blame when something goes wrong?

Read Now
blue and black background with grain and texture
Article
Jun 9, 2026
What ITC Practitioners Should Know: Key Judicial Insights from ACI’s ITC Conference

To better understand evolving trends at the venue and hear directly from those involved in ITC litigation, DOAR proudly sponsored and attended the American Conference Institute’s annual ITC Litigation and Enforcement Conference.

Read Now
white and black triangle texture on washed out background
Article
Apr 20, 2026
AI Litigation Trends: Rapid Growth and Emerging Patterns

As generative AI technologies move from early adoption to widespread commercial use, litigation activity is accelerating in parallel. Our analysis of 168 district court cases highlights a sharp rise in filings, a high concentration among a small group of defendants, and early signals of how this legal landscape may evolve.

Read Now
black dark background with orange lights almost looking like wires
Article
Feb 3, 2026
Wireless Litigation Trends at a Glance: Where the Risk is Shifting Across the Ecosystem

Using litigation data across carriers, infrastructure providers, device manufacturers, and technology suppliers, we highlight where different types of disputes tend to arise and why those patterns vary by segment.

Read Now
light leaks with orange and blue light flares in lense
In the News
Jan 28, 2026
Using Graphics in Insurance Litigation: Turning Volume into Clarity

For litigators, especially in insurance disputes with their endless exhibits and dense policy language, the challenge is not whether to use graphics but how to use them effectively, credibly, and strategically to make the case intelligible to the trier of fact.

Read Now
celllphone image with blue light leak in top blocking out screen, insinuating social media issues with jurors
Article
Jan 9, 2026
Social Media Research on Prospective Jurors: Navigating Evolving Ethical Boundaries

As technology transforms what is possible in juror research, the gap between available tools and permissible practices continues to widen, particularly with respect to social media.

Read Now
lines of light making forward movement
Article
Dec 12, 2025
Wireless Litigation Trends at a Glance: Case Trends and Top Parties

Using aggregated filing data from the wireless dataset, we provide a data-driven view of where litigation is concentrated, which parties are most active, and how the structure of the wireless market shapes the legal landscape.

Read Now