In addition to varying the chatbot behavior, we tested the impact of the user’s age on respondents’ attributions of responsibility. While every respondent read both scenarios described above, half the sample read that the user (in both scenarios) was 15 years old and half was told he was 25 years old.
After each scenario, the respondent was asked whether (s)he thought the company that owns the chatbot has any legal responsibility for the user’s death. Our analyses below focus on responses to that question for each scenario.
Chatbot Behavior and User Age Affected Attributions of Responsibility
An analysis of respondents’ attributions across the two scenarios revealed that chatbot behavior had a very strong effect on attributions of responsibility: While 54% of respondents found company liability for the No Instructions scenario, 76% did so for the Instructions scenario, a difference that was highly statistically significant.
The user’s age also affected attributions, but only in the No Instructions condition. There, 60% of those who read about a 15 year-old user held the company responsible, compared to 49% of those who read about a 25-year-old user. The comparable numbers for the Instructions condition were 77% (15 year-old) and 74% (25 year-old). The former difference was statistically significant while the latter was not.
These data suggest that in a situation where the role and responsibility of the chatbot is more ambiguous, people are more likely to blame the company for the death of a teen than for the death of a young adult. But, in a situation where people perceive a concrete link between the chatbot behavior and the user’s suicide, that link seems to overshadow other factors. This is a pattern that was repeated in a number of analyses, as reported below: While various respondent characteristics caused relatively large differences in attributions in the No Instructions condition, attributions in the Instructions condition were less variable, typically staying at around 75% plus or minus five percentage points.
Respondent Characteristics and Attributions of Responsibility
Age: One of the strongest predictors of attribution decisions was the age of the respondent. When those 18-45 years old were compared to those over 45, the two groups differed significantly in their responses to both scenarios. In the No Instructions scenario, 50% of the younger group versus 59% of the older group held the company responsible. In the Instructions scenario, rates were higher for both groups but still varied by age: 70% of the younger group and 82% of the older group held the company responsible. We note here that age was one of the few variables associated with such a wide margin in the Instructions condition. This speaks to the tremendous impact that respondent age appears to have on how people think about technology generally and AI and chatbots specifically. In fact, the older group responded significantly more negatively than the younger one to every attitudinal question in this survey pertaining to chatbots. Moreover, the trend is largely linear for all of these measures: The older the respondent is, the more negative her/his attitudes were.
These age differences were largely consistent regardless of the age of the user (15 v. 25), with one exception: In the No Instructions condition, while older respondents were more likely to blame the company than younger respondents the difference was not statistically significant.